There are 3 Hats in SEO.
1. 1. White Hat Seo
2. 2. Grey Hat Seo
3. 3. Black Hat Seo
TThis is completely considers ethics to obtain good ranking to a website. Simply it is a seo without using any methods which cheat search engines. If a website really provides useful information to visitors then there will be good result that is the more visitors visiting the website. The Methods which manipulates search engines or visitors is called White hat seo. Some of the websites which follow White hat seo are Google, Wikipedia etc.
This is a combination of ethical and unethical methods for getting good ranking. In grey hat seo people use ethical methods mainly. Most of the professionals recommend grey hat seo. It includes keywords and back links in the website. So in present days these Grey hat seo methods have become common. Many of the corporate websites and personals blogs adopt grey hat seo.
This is unethical method which tries to cheat visitors and the search engine people for the ranking of the website. In past years, adopting Black hat seo is a cyber crime. But now if any webmaster obtains this method then your website will be terminated from their links and it was tough to filter the websites which use black hat seo. In present days, Search Engines have become smarter now. They are able to find and block the website which use Black hat seo techniques. Seo professionals are working on this hardly for algorithms of search engines to work smarter.
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