Keyword Analysis

keyword analysis is in both onpage and off page, as search engine optimization totally depends on Keyword analysis concept. 

                        In Onpage optimizarion, we come across keywordanalysis in meta tags. the keywords related meta tag is also known as meta keywords.There is no praticular size and limitations.Before displaying keywords in the meta tag we need do keyword research and enter them in the meta tag. For getting keywords, we need to assume ourself as a enduser so that we can find correct keywords for the particular website. 

                       we come accross keyword analysis in the Onpage optimization step by step process in competitor analysis. while performing onpage optimization, first we need to decide for which keyword we want to perform seo, and we should check which website is competor to our webstie and why it is competor.So while doing onpage optimization we need to do keyword analysis 2 times. once while analysing the competor website and then performing seo to our website.

                             Keyword analysis first should prefered to do manually, then only should goto keyword analysis tool. there are 2 types of keywords.

1.Long keyword 

2.short keyword.

1. Long keyword: 

Long keywords are phrases, we can obtain result in short period of time. these keywods will be less in popularity.

2.short keyword:

Short keywords are very popular, they cannot be gained in short period of time. the time for obtaining result will be according to its popularity.

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On Page Optimization

Meta tag development

Meta tag is Html tag that describes the content of the webpage.

There are Meta tags:

1.       Title

2.       Description

3.       Keywords

1.       Title :

Title should have 53 characters size. Keywords of the website must be used in the title. The title tag text is the first information about your website that users view. So the title should not contain only keyword, it should also be informative and attractive. So users get attached and click on your link and navigate to the website. The title will be displayed at the top in blue bar at your website. If the size of the title extends then the title will not be much attractive and after 53 characters if still the title exist it shows in the doted form (….).

Syntax:

<Title> Text </title>

While implementing change char to UTF-8

2.       Description:

                Description can also call as Meta description. The characters size in the description must be 160.    Meta description tag is the description of a particular webpage. Title and description should contain keywords, information about the website in brief which should be in a attractive way so   the users get convinced to view the website.

                                Meta Description is more important. Most of the search Engines display information from the Meta Description tag in their search results of this tag is present on a page and if its content matches the content of the page and search query or keyword . If the description character exceeds 160 then it shows the characters after 160 in doted format (…..).Description must have appropriate keywords to the webpage.

Syntax:

<Meta name = “description” content=”     Text”>

3.  Keywords:

We can also call it as Meta keywords. It has no particular character size. We can adopt how many we want. But we need to do keyword analysis or research. We need to check the popularity of the keywords.

 For writing keywords assume yourself as a user, and then you will get correct keywords for the website. This Meta tag is useful to specify keywords.

Syntax:

<Meta name=”keywords” content = “      “ >

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Search Engine Optimization

Search Engine Optimization is getting visibility and popularity for a particular website to appear in top 10 websites. It may be any search Engine, But most of the optimizers prefer Google search engine because it is the best among the entire search Engines.  Google index the website in a very short period of time. Seo depends on keywords. Most of the people do not know about keyword over here. The words which we type in the Search Box of search engine are known as keyword. For example: if you are searching for a jobs website, then you will type jobs. The top 10 job websites will be appeared in Google first page. The first website will be naukri.com. So if we type jobs in Google Search Box Naukri.com appears at the first position in Google. This is the main concept of Seo.

For performing Seo to a website which is not at created, we should take care from the domain name itself. When we want to have a website, we need to select a domain name which suits the concept which you want to keep in the website and the domain name should be in the keyword form. This is making Domain name search engine friendly. Now we should have the body of the website that is internet space which is nothing but webhosting.

Now the WebPages should be designed. While designing there should not be spaces in the url, so that the url should be in search engine friendly. If there are spaces, then it will consider the spaces as underscore. But having underscore in the url are against search engine optimization. This leads difficulty in performing seo for the webpage. Using question mark while programming is not search engine friendly.

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Step by step process of Search Engine Optimization

Benifits of Link Building in Seo

Online Marketing Guide Lines

Online Marketing is the best online earning and to promote their business.

1.       People surf internet for not so excited to purchase things, they should be helpful through the information provided by the website.

2.       For selling things through internet we need to give some free things like newsletter, video, tutorial etc as you are not selling the things face to face the customer may not believe.

3.       The content written for sales should be attracted by the readers.

4.       The content should be in a very convincing manner.

5.       Showing video is the best and popular way for selling product online now days.

6.       Showing the customers who are impressed with your product.

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Some changes of SEO in 2011

Some changes are been made in 2011 Seo techniques. They are:

1.       The elected method in 2011 are seo(search engine optimization) and smo(social media optimization) because search engines prefer twitter, Facebook, linked in etc the social media .

2.       Bing and yahoo are the best competitors of Google and they are trying to reach Google.

3.       Now Facebook is has more visitors than Google.

4.       Facebook is accessed like Google directly by typing website name.

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Types of Seo

There are 3 Hats in SEO.

1.      1.  White Hat Seo

2.       2. Grey Hat Seo

3.       3. Black Hat Seo

TThis is completely considers ethics to obtain good ranking to a website. Simply it is a seo without using any methods which cheat search engines.  If a website really provides useful information to visitors then there will be good result that is the more visitors visiting the website. The Methods which manipulates search engines or visitors is called White hat seo. Some of the websites which follow White hat seo are Google, Wikipedia etc.

This is a combination of ethical and unethical methods for getting good ranking. In grey hat seo people use ethical methods mainly. Most of the professionals recommend grey hat seo. It includes keywords and back links in the website. So in present days these Grey hat seo methods have become common. Many of the corporate websites and personals blogs adopt grey hat seo.

This is unethical method which tries to cheat visitors and the search engine people for the ranking of the website. In past years, adopting Black hat seo is a cyber crime. But now if any webmaster obtains this method then your website will be terminated from their links and it was tough to filter the websites which use black hat seo. In present days, Search Engines have become smarter now. They are able to find and block the website which use Black hat seo techniques. Seo professionals are working on this hardly for algorithms of search engines to work smarter.

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