On Page Optimization

Meta tag development

Meta tag is Html tag that describes the content of the webpage.

There are Meta tags:

1.       Title

2.       Description

3.       Keywords

1.       Title :

Title should have 53 characters size. Keywords of the website must be used in the title. The title tag text is the first information about your website that users view. So the title should not contain only keyword, it should also be informative and attractive. So users get attached and click on your link and navigate to the website. The title will be displayed at the top in blue bar at your website. If the size of the title extends then the title will not be much attractive and after 53 characters if still the title exist it shows in the doted form (….).

Syntax:

<Title> Text </title>

While implementing change char to UTF-8

2.       Description:

                Description can also call as Meta description. The characters size in the description must be 160.    Meta description tag is the description of a particular webpage. Title and description should contain keywords, information about the website in brief which should be in a attractive way so   the users get convinced to view the website.

                                Meta Description is more important. Most of the search Engines display information from the Meta Description tag in their search results of this tag is present on a page and if its content matches the content of the page and search query or keyword . If the description character exceeds 160 then it shows the characters after 160 in doted format (…..).Description must have appropriate keywords to the webpage.

Syntax:

<Meta name = “description” content=”     Text”>

3.  Keywords:

We can also call it as Meta keywords. It has no particular character size. We can adopt how many we want. But we need to do keyword analysis or research. We need to check the popularity of the keywords.

 For writing keywords assume yourself as a user, and then you will get correct keywords for the website. This Meta tag is useful to specify keywords.

Syntax:

<Meta name=”keywords” content = “      “ >

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Search Engine Optimization

Search Engine Optimization is getting visibility and popularity for a particular website to appear in top 10 websites. It may be any search Engine, But most of the optimizers prefer Google search engine because it is the best among the entire search Engines.  Google index the website in a very short period of time. Seo depends on keywords. Most of the people do not know about keyword over here. The words which we type in the Search Box of search engine are known as keyword. For example: if you are searching for a jobs website, then you will type jobs. The top 10 job websites will be appeared in Google first page. The first website will be naukri.com. So if we type jobs in Google Search Box Naukri.com appears at the first position in Google. This is the main concept of Seo.

For performing Seo to a website which is not at created, we should take care from the domain name itself. When we want to have a website, we need to select a domain name which suits the concept which you want to keep in the website and the domain name should be in the keyword form. This is making Domain name search engine friendly. Now we should have the body of the website that is internet space which is nothing but webhosting.

Now the WebPages should be designed. While designing there should not be spaces in the url, so that the url should be in search engine friendly. If there are spaces, then it will consider the spaces as underscore. But having underscore in the url are against search engine optimization. This leads difficulty in performing seo for the webpage. Using question mark while programming is not search engine friendly.

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Step by step process of Search Engine Optimization