Monday, January 17, 2011

Step by step process of Search Engine Optimization


The best search engine optimization for a website is organic search engine optimization and it is also known as white hat seo.

1.       Analysis :
Analysis of the website:
a.       The lifespan of the website.
b.      Optimized content.
c.       What kind of the product to promote.
d.      What kind of the product to sell.
e.      Whom to sell and
f.        Everything about the website.
2.      Keyword Analysis:
While analyzing our website we need to analyze keywords manually and then we can do keyword research by using keyword research tool. Now we need to check out the popularity of the particular keyword and how much usage it has. If it the keyword has more popularity, it takes more time to show the result.
3.     Competitor analysis:
Check which website is competitor to your website for the keyword you want to perform seo to your website. So analyze the competitor’s website that is how the title written, how many times is the keyword used in the text. Which keywords are used in the url.
4.     Ultimate target:
                What was the clients’ target? What result the client want through the website.   
5.     Seo Content:
Seo content means the content which is seo friendly. Here Seo friendly is the number of the keywords in the content. The content should be unique. It should not be copied and past from anywhere. Mostly there should be quality of content. If the content is duplicate the Google penalizes the website.

6.      On Page Search Engine Optimization:
On Page Search Engine Optimization plays major role in search Engine Optimization.  This is mostly deals with Html.

The tasks come under this on page seo :

1.       Keyword analysis
2.       Meta tag development
3.       Submitting website to search engine
4.       Building sitemap
7.   
   7.   Off page search Engine Optimization:
Off page deals with link building that is obtaining back links to a website.

There are many tactics.
1.       Directory submission
2.       Social Bookmarking
3.       Video submission
4.       Rss submission
5.       Blog directories
6.       Yellow pages
7.       Local Directories
8.       Forum posting
9.       Photo submission
10.   Blog Creation
11.   Blog comenting
12.   Article submission
13.   Craigslist
14.   Google Placement
15.   Local placement
16.   Social media network
17.   Social media optimization

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