Monday, January 17, 2011

On Page Optimization

Meta tag development

Meta tag is Html tag that describes the content of the webpage.
There are Meta tags:
1.       Title
2.       Description
3.       Keywords

1.       Title :
Title should have 53 characters size. Keywords of the website must be used in the title. The title tag text is the first information about your website that users view. So the title should not contain only keyword, it should also be informative and attractive. So users get attached and click on your link and navigate to the website. The title will be displayed at the top in blue bar at your website. If the size of the title extends then the title will not be much attractive and after 53 characters if still the title exist it shows in the doted form (….).
Syntax:
<Title> Text </title>
While implementing change char to UTF-8



2.       Description:
                Description can also call as Meta description. The characters size in the description must be 160.    Meta description tag is the description of a particular webpage. Title and description should contain keywords, information about the website in brief which should be in a attractive way so   the users get convinced to view the website.
                                Meta Description is more important. Most of the search Engines display information from the Meta Description tag in their search results of this tag is present on a page and if its content matches the content of the page and search query or keyword . If the description character exceeds 160 then it shows the characters after 160 in doted format (…..).Description must have appropriate keywords to the webpage.
Syntax:
<Meta name = “description” content=”     Text”>

3.  Keywords:
We can also call it as Meta keywords. It has no particular character size. We can adopt how many we want. But we need to do keyword analysis or research. We need to check the popularity of the keywords.
 For writing keywords assume yourself as a user, and then you will get correct keywords for the website. This Meta tag is useful to specify keywords.
Syntax:
<Meta name=”keywords” content = “      “ >








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